Alex Carter

Freight technology analyst and industry writer with over a decade of experience.

Freight Technology Analyst & Industry Writer

Alex Carter is a seasoned industry writer and analyst focused on the intersection of logistics, technology, and operations strategy. With deep knowledge of carrier, broker, and shipper workflows, he writes extensively about modern freight platforms, supply chain visibility, and the impact of AI on logistics efficiency. Alex is passionate about making complex freight technology accessible to industry professionals of all sizes, from small fleets to large 3PLs.

Recent Articles by Alex Carter

How To Calculate TMS ROI: What The Numbers Actually Look Like For Your Operation

Here’s the uncomfortable truth about TMS ROI conversations: most vendors hand you a calculator that generates whatever number closes the deal. Operators get burned when those projected savings don’t show up on the P&L. Real ROI math is less exciting but more useful. Most operators running trucking companies or brokerages see 5-15% in freight cost […]

04 Feb 2026

The Complete Guide to Choosing a TMS for Small & Mid-Size Trucking Companies

Here’s the uncomfortable truth about choosing a TMS as a small or mid-size trucking company: most platforms aren’t built for you. The legacy systems were built for fleets running 200+ trucks with IT teams and six-figure implementation budgets. The cheap point solutions skip the workflows you actually need. And the modern platforms talk a good […]

25 Jan 2026

Freight Fraud Is Costing Brokers Serious Money. Here’s What Actually Stops It.

Freight fraud is costing brokers serious money, and it’s getting worse. In 2024 alone, reported incidents jumped over 400%. Operations get hit with direct losses, blown customer relationships, and hours spent cleaning up the mess. According to the FBI’s Internet Crime Complaint Center, transportation and logistics fraud resulted in over $100 million in reported losses […]

24 Jan 2026