Alex Carter

Freight technology analyst and industry writer with over a decade of experience.

Freight Technology Analyst & Industry Writer

Alex Carter is a seasoned industry writer and analyst focused on the intersection of logistics, technology, and operations strategy. With deep knowledge of carrier, broker, and shipper workflows, he writes extensively about modern freight platforms, supply chain visibility, and the impact of AI on logistics efficiency. Alex is passionate about making complex freight technology accessible to industry professionals of all sizes, from small fleets to large 3PLs.

Recent Articles by Alex Carter

Automated Invoicing for Freight Brokers: How to Eliminate Same-Day Billing Bottlenecks

Here’s an uncomfortable truth about freight brokerage in 2026: most brokerages know exactly how much margin they made on a load three or four days after the truck unloaded. Some take a week. A few are still chasing invoice approvals from the last quarter. That gap — between delivery and the invoice hitting the shipper’s […]

08 Mar 2026

Freight Broker Automation in 2026: The Definitive Guide to Scaling Without Adding Headcount

Here’s an uncomfortable truth about freight brokerage in 2026: most brokerages aren’t growing because their salespeople are better. They’re growing because their software stopped fighting them. Walk into the average mid-market brokerage, and you’ll see the same picture. A handful of reps quoting from spreadsheets. Carrier reps copy-paste rate confirmations between email, a TMS, and […]

03 Mar 2026

5 Signs Your Trucking Company Has Outgrown Spreadsheets and Needs a TMS

Let’s be honest about how most trucking companies actually run their dispatch board: it’s a spreadsheet. Maybe two. Probably with conditional formatting that one person on the team understands, and a tab nobody touches because it broke in 2022. Spreadsheets are not a bad starting point. They are cheap, flexible, and every dispatcher knows how […]

17 Feb 2026